Pros and Cons of Digital LED Billboard Truck

Pro 1: New Creative Outdoor Advertising Media

Traditional outdoor advertising media are mostly static publicity. They have no sound, video and can be easily ignored in this modern society. Pros and Cons billboard of advertising truck is different. With LED display mounted on truck, it has both colorful images and sound.

Research has found that people are more likely to remember media with animation and sound. LED display trucks emerged for the advertising market to bring new opportunities. With high mobility, this new outdoor media can provide dynamic video with unique publicity advantages and effects.

You may have never seen this truck before. A truck with a hydraulic screen has the best visual position to spread your brand. It is smart, digital, and impressive.

The unique and exquisite shape design of mobile digital billboard trucks has become a scenic media highlight in the city and the region. It can effectively attract eyes from the public. In both big and small cities, the majority of businesses and enterprises can benefit from this outstanding publicity effect.

Pro 2: Flexible Ads Release of LED Adverting on trucks

Traditional activities use the LED display as background. You have to spend much time on assembling and transporting. Movable LED billboard trucks are not restricted and limited by geographic location.

That means you can drive it in any target market areas such as streets, alleys, communities, trade areas, shopping mall square etc.

What’s more, in many countries, you do not need get approval procedures to publish advertising videos. This allows you to shuttle between the city streets and busy downtown of highly concentrated area.

Television, newspapers and other traditional media advertising have certain time limitations, while needing a lot of time for layout and editing.

The digital billboard truck can broadcast at anywhere, anytime, without time constraints. You just upload an advertising video via cellphone or laptop, then the advertising begins.

Pro 3: Low Operating Cost of Mobile LED Truck

When we count the operating cost, you should have bought an LED advertising truck and a registered license plate. Then the cost of operating an LED advertising truck mainly comes from the diesel consumption of the truck and generator and the driver’s salary.

Compared with traditional outdoor advertising, the cost advantage of LED advertising trucks is very competitive. For example, if you are operating a bus stop pillar advertising in the city, you have to spend a lot on replacing advertising post. It costs a huge amount of labor time and material cost.

LED billboard advertising trucks, on the other hand, require only one person to operate. You can easily replace multiple advertising videos simply through a computer. This digital truck advertising is both environmentally friendly and convenient.

For most advertisers, the cost of one driver and fuel consumption costs are acceptable. It will not constitute a large financial operating pressure. Therefore, as a new type of outdoor advertising media, the low operating cost of LED advertising truck is an important decision factor for buyers.

Pro 4: Stable Technology of LED Video Truck

It has been nearly 15 years of history since the birth of China’s first LED digital LED billboard truck. Compared with traditional outdoor advertising media, LED advertising truck is still young. However, mobile LED billboard truck has become an essential outdoor promotion equipment in these 15 years.

Now in the Chinese advertising market, there are hundreds of LED advertising truck put into the market every year, and there are also a large number of export LED billboard truck orders to global countries.

The technology of digital LED advertising truck has been very stable during the development. Both the truck chassis and the truck mounted LED display, on board generator and hydraulic technology have been able to work well together.

However, this does not mean that any LED advertising truck you buy from China is quality assured. The reason is simple. As the competition in the market has increased, many LED advertising truck manufacturers are using low cost materials to attract customers with lower prices. This is a fast way for them to capture more markets.

If you want to buy high quality LED billboard truck from China, pay attention to the difference in processes and materials from different factories. It concerns the quality of the mobile LED digital billboard truck you buy.

Pro 5: Proven Business Model of Digital Advertising Truck

While LED advertising trucks are continuously introduced to the market, our LED billboard truck customers have been constantly exploring new business model and operating skills. Now many operation skills have been proven to be effective and adopted by many LED advertising truck operators.

For example, you can charge rental pricing according to the length of the advertising video like 10s, 20s, 30s. You can also charge based on the contracted time of daily, monthly, quarterly or even the whole year.

Beside the LED screen truck rental pricing, many business owners carry out some larger-scale promoting campaigns through long-term cooperation with local brands like automobile companies. They also cooperate with event activity companies, and work with government and NGO organizations.

After the revenue is rolling, they reinvest money to buy new LED advertising vehicle products that meet the market demand. They can further occupy the market and expand the scale to beat their competitors.

These models have been successful in many countries and cities, and are also important references for you to expand your customers and build LED advertising truck operation model. These skills will also contribute to reducing your operational risk.

Cons 1: Complicated Import Procedures of LED Screen Truck

The procedures and time for buying mobile LED billboard trucks are long. Generally, the factory needs one or two months to produce a brand new LED advertising truck.

If there is already a truck chassis, the time will be shortened to one month. Together with the shipping freight, it takes about three months from the time the customer pays for the LED advertising truck to the time he finally receives it.

If you are not familiar with how to import LED advertising trucks, you need to find a local import agent or custom clearance agent. They can help you complete the transportation and import of LED billboard trucks.

LED truck manufacturers also have a cooperative ship agent to help you order the ship and finish the transportation. You need to pay attention to the progress of the whole process.

When you finally make the LED screen truck to complete customs clearance, you shall pay customs duties and other fees. Then you can successfully get a license plate in the local city.

This is a long journey. Only if you have patience, the digital LED display truck will arrive at your site successfully.

Cons 2: Challenge to Build New Business Plan for LED Truck Advertising

Whether you have been in the advertising industry for years or not, we highly recommend that you shall make a complete business plan for a digital LED outdoor advertising truck. Many people buy LED billboard trucks because these trucks are very innovative and attractive.

Unfortunately, many of our customers are not good at doing this kind of business plan. They are only familiar with what business they have already done.

These buyers pay too much attention to these advantages of the LED advertising truck. Their weakness is how to make a professional marketing plan to operate these digital LED advertising trucks. It will result in an unsatisfactory growth rate of their LED advertising truck rental business.

What can we help to build your business plan for a mobile LED truck?

As a leading mobile digital LED billboard truck manufacturer, we sincerely hope our customers can use mobile LED billboard trucks to grow more revenue. We would like to give you the necessary supports in operating the LED advertising truck rental business. For example,

• We can guide you to build a professional website of LED advertising truck rental business
• We can help you with brand licensing to facilitate your participation in government and NGO projects
• We can help you with SEO techniques to bring more traffics to your LED billboard truck website
• We can help you do SEM advertising on social media platforms to expose your LED advertising truck service
• We can share some customers who visit siwuntruck.com to find LED truck rental services in your country
• We can assist you with marketing services such as product brochures

We believe that this assistance will be much helpful to grow your business at the beginning stage of your operating of mobile LED billboard truck.

If you are interested in the above tips to improve your brand awareness and develop more customers, welcome to contact us.

Cons 4: Change of Political Factors on LED Digital Billboard Truck

In many countries, vehicle management work is a strict matter because it concerns road safety. Mobile LED digital billboard is a new type of special vehicle. Many countries’ road management departments are not familiar with this vehicle.

Obviously, it may bring some uncertain policy risks to the application of your LED advertising truck. For example, Singapore’s road management department does not allow LED advertising trucks to broadcast and play video advertisements while the truck is driving on road. They believe that a moving truck LED display will attract the eyes of other car drivers and may cause traffic accidents.

As a result, your LED advertising truck business may be affected in some countries and cities. Sometimes you have to park at the event place for advertising instead of driving on road. This limitation will bring you some business losses.

There is also some good news. As more and more mobile LED billboards are put into the market, relevant laws and regulations for this vehicle will be improved. It will not only promote the standardization of LED advertising truck operations but also remind LED billboard truck buyers to pay attention to the policy changes in this area.

As the end-user of this advertising vehicle, you should communicate with the vehicle manufacturer to avoid this risk early. Through better-customized production and designs, you can make sure this advertising truck can be legal to operate in your country and market.

Cons 5: Light Pollution and Noise Pollution of LED Screen Truck

The environment’s brightness changes greatly day and night. If the brightness of truck-led display is larger than 60% of the ambient brightness, we obviously feel eye discomfort. That is the so-called LED screen light pollution to people.

It is actually very dangerous for car trucks to see the high brightness of the truck’s LED screens while driving at night. Their eyes will be disturbed by the strong light and constant video changing on the screen. It is hard to observe the real-time road conditions even for experienced drivers.

Moreover, mobile digital LED advertising trucks can be seen everywhere in the streets and squares.
The more people there are, the slower the mobile digital LED truck drives. It is very likely to cause traffic congestion.

In order to achieve a good publicity effect, many LED truck drivers disregard the residents’ rest time or turn up the speakers on the LED trucks. It will also cause noise pollution to the residents.

What can we do to reduce the light pollution and noise pollution from LED billboard trucks?

• We have to avoid the night driving on the city roads. You can selectively park the LED billboard truck in front of large squares or shopping malls.
• We should try to avoid the peak commuting period on heavy roads when we advertise.
• You can adjust the screen brightness lower to avoid traffic accidents caused by the screen brightness before going on the road at night.
• Keep audio play and other equipment under suitable volume. Do not advertise at midnight

Conclusion

In short, every outdoor advertising media has its own pros and cons. For mobile digital LED billboard truck buyers, you can clearly learn the advantages of this new creative outdoor media. By following our guidance, you can also avoid some potential problems in your business operation. Pros and Cons of Digital LED Billboard Truck.

We hope you can put more attention to the benefits and opportunities that our LED truck can bring. After all, many clients have already grown their business with this new media. In most the global outdoor advertising markets, mobile digital LED billboard truck is still a new and attractive media that has big potential opportunities.

What do you think about the pros and cons of mobile LED digital billboard trucks? Kindly write your comments or question in the following comment area. or send us a message HERE.