Mobile Digital Billboards: your powerful tool for brand positioning
Mobile billboard advertising is a powerful tool for businesses, as it has a wide range of reach and the ability to catalyze action. As part of the digital out of home advertising mix, mobile billboard advertising has proven to be a highly effective tool for businesses.
In this Blog, we will explore 4 of the most compelling reasons to incorporate mobile billboards into your next advertising campaign.
Highly targeted
Mobile billboard trucks are mobile, which means they can find where your prospects are. This means your ad campaign will be shown to the right people, in the right place, at the right time!
Mobile billboard advertising space can now be purchased through powerful programmatic OOH platforms. These platforms use anonymized mobile location data (as well as other data sources) to provide advertisers with a clear picture of where their target audience spends their time.
With this data, advertisers can target their target audience in specific locations at the right times. This helps advertisers optimize reach and ad spend for the best return on investment.
Highly visible
According to Statista’s research, 85% of the world’s population notices mobile billboards.
The LED lights used in mobile billboards make them extremely visible in a sea of dull traffic, cars, and buildings.
That’s why digital trucks are such a pain in the ass in urban centers – they draw attention to your creative messages no matter where they go.
They’re not only the perfect medium for reaching your dream customers, but they also brighten up their days (or nights!) while you’re doing it.
Access to the most difficult places to reach
While traditional billboards are great for reaching people in high traffic, well populated areas such as busy streets and highways, they are limited to these locations. Digital mobile billboards, however, can reach places that static billboards cannot – including suburban homes and other hard to reach places that are often overlooked in traditional OOH (Out of Home) campaigns. Billboard trucks travel extensively – covering a wide range of locations and people to maximize your ad campaign’s reach and effectiveness.
Billboard trucks can also be locale specific. For example, Wendy’s billboard truck advertising can be used to advertise a local delivery or takeout service.
Cost-Effective
Digital mobile billboards are also one of the most cost-effective ways to reach a large number of people in key areas. With today’s OOH platforms, it’s easy to get started with digital billboard advertising without breaking the bank.
OOH platforms let you set your budget, as well as your campaign parameters (e.g., target audience, time of day, location, and context) so you get the most bang for your buck.
When it comes to mobile billboard advertising, there’s no better way to get the most out of your advertising budget than with a mobile billboard advertising campaign that travels city-wide, 24 hours a day, 7 days a week.
Don’t forget, you’re always in control with digital billboard advertising. You can design the look and feel of your ad, as well as the messages it will display to show off your brand in the right places to get maximum engagement.
