Digital Mobile Billboard Ads for Product Launch Strategies
Did you know that on average, the average American spends 30-40 minutes on the one-way commute to work each day? And that doesn’t include time spent running errands (grocery shopping, kids going to football practice), or leisurely activities (travel, entertainment, dinner). It’s no secret that most people spend a good portion of their day in their cars.
This time in your car may be annoying as a commuter, but as a business owner it creates an opportunity to market your products and build your brand awareness with even more potential customers!
Why is Mobile Vehicle Advertising Successful?
Mobile billboard advertising is one of the most effective product launch strategies for businesses looking to promote their products and services. Unlike billboards on highways or display signs on street corners, mobile billboards on trucks cover more ground, bringing news and familiarity about your products right into the hands of your potential customers.
Unlike other types of digital advertisements your customers may receive on their phones or through emails, digital billboard trucks will not be blocked by ad blockers or mistakenly sent to your customers’ inboxes as spam.
Digital Mobile Billboard tips to incorporate into your digital mobile billboard strategy.
Clarity in your message
One of the most important aspects of mobile billboard advertising is making sure your message is easy to understand while you’re on the go. While your ad is reaching more places and reaching more people in less amount of time, your audience is trying to focus on what’s right in front of them, so make sure your brand message grabs their attention and engages them in fewer words and with a clear focus.
Give your brand style and consistency
It’s also important to keep in mind that your brand messaging will need to be cohesive. After all, the point of truck advertising display is to connect customers with your brand identity. So, make sure that everything from brand tone and voice to brand color scheme, font, and style are consistent across all channels, especially when it comes to truck digital billboards.
