Boost Your Rebrand with Moving Digital LED Ads

 A rebranding of a business can be a necessary step in the management process. As industries develop, it is important to ensure that the branding of the company is up to date. However, such a significant alteration may cause reservations: what about loyal customers who have certain expectations? What about the brand recognition that the company has worked hard to build over time? Fortunately, digital billboards offer a unique opportunity to effectively communicate with existing and prospective customers.

 Why a business rebrands itself

 The main reason businesses rebrand is to stay relevant and competitive in their respective markets. Other motivations might include:

• Your current branding, such as your logo, tagline, or even name, doesn’t reflect your offerings.
• You’re expanding into a related industry, and your current assets don’t reflect your full capabilities.
• Your branding isn’t communicating enough about what makes your business unique, and the data shows that you’re losing out to the competition.
• Your original mission has changed, and your brand assets need to reflect that.

If one – or more – of those things are happening to you, it might be time to invest in a substantial revamp of your branding!

Plot a successful rebrand

One of the most important things you can do is communicate your updates to your customers. Not only will you want to get your rebrand out to the local media, but you’ll also want to make sure you’re investing in effective off-premise advertising.

Digital billboards allow you to reach your audience where they are, rather than hoping that they’ll find your ad online. An OOH study found that almost 90% of audience members in cars indicated that they’ve noticed these moving advertisements.

Take advantage of the power of mobile billboards.

Featuring your new logo or slogan:

 If you’re making some big changes to your branding, then a digital billboard will be the perfect place to show off your new look! Your followers will start to link your new branding to your old, slightly changed, or totally revamped name!

Showing clients, you’re still the same:

Posting your brand on a digital billboard lets your audience know that you are as loved and trusted as ever, just with a brand-new look.

Connecting with a new audience:

While you may be concerned about losing your current customers, consider how you can reach new ones. Mobile billboards are the perfect way to get your message out to as many people as possible.

Don’t panic, you’re in the right place! You can navigate this change with the help of OOH advertising campaigns to promote your rebrand.

Rebranding your business

 When it comes to rebranding, it’s easy to feel overwhelmed. That’s why we’re here to help you through this time of transition.

We use mobile billboards strategically to get your message out there. Get in touch with our experienced and enthusiastic team at Cosmo Mobile Media today to get started!