A 2022 Guide to OOH Advertising. What is it and how can it help your business?

2022 it’s just around the corner and as we move into a new year this is certainly an exciting time to be involved in the out of home advertising business. Outdoor media in marketing and advertising is given importance all over the world. Today we would like to bring you all the information regarding what OOH Advertising is and its benefits. 

OOH advertising stands for out of home advertising. It is a form of marketing that can serve as an alternative to online and digital efforts. It refers to advertising outside of the home, in the streets, on public transport, in other stores or shopping centers. These types of ads are going to appear while consumers are shopping, on their way to work, or walking their pets, and many other places that are difficult to ignore.

Although social media advertising, content marketing, and other digital methods are still important and effective, people are finding more ways to avoid them every day so it is becoming increasingly important that brands be able to build a sense of trust among their consumers. Following the most challenging years for Out of Home media, the growing optimism and confidence in society is reflected in brands channeling investment back on this branch of marketing. 

Everyone likes to spend time outside, and with the growth of digital advertising, it can sometimes be a challenge to get your message across. OOH solves this and is now combining with digital advancements to make it a powerful tool for advertisers and marketers. According to Magna, Out of Home (OOH) holds about 6% of the $500 billion of global ad spend.

With only minor updates, many of the methods they employed are still effective today, before the digital era businesses promoted themselves for centuries before the internet became a thing. Alongside this, OOH has a positive effect as a complement to digital advertising. One study found that consumers are 48% more likely to interact with a digital ad after being exposed to an OOH ad first.

What are the different types of OOH advertising you might consider?

Out of home advertising comes in very different variations, including:

• Billboards: analog and digital billboards, bulletins, posters, and murals
• Street furniture: signage in bus shelters, on benches, on kiosks, on street poles, and elsewhere
• Transit: ads in airports, on buses, on trains and metros, on cabs, and other types of mobile advertising like mobile LED trucks.
• Place-based: marketing in cinemas, shopping malls, stores, concert arenas, and similar locations

The benefits of OOH advertising

The practice of out-of-home advertising has been around for centuries, even if the term itself has not. The reason why it’s made such a long-lasting career in marketing history is simple: there are many benefits to marketing to your customers when they are outside of their homes.

Build trust with your customers.
Out-of-home advertising gives a very dynamic channel through which your brand can build trust with the customers. Companies target long-term results over a number of campaigns. It’s also important to remember that genuine trust is earned and gained over time, so you’ll need to aim to build your audience over a number of OOH and billboard campaigns.

Real and Creative.
OOH advertising offers big, bold, powerful storytelling, and a range of formats and unique locations that deliver a larger-than-life impact. New digital OOH technologies offer creative and innovative ways to interact with consumers.

You can ensure a good ROI with OOH advertising.
Familiarity builds trust, so by displaying persistent messages across a number of OOH campaigns over time, you’ll inculcate confidence in the minds of your clients and potential clients. This will help brand and establish it as a respected authority within its target audience.

You get to choose the best locations.
Don’t waste money advertising on places where there is a little pedestrian or vehicular traffic. Apply your analysis of any existing customer data to start your search for locations with the largest number of people in your target demographic.

Faster growing traditional media in America.
More than TV, radio, and print. OOH thrives because OOH is anything but traditional. Filled with vision and creativity, OOH advertising will always deliver innovative ways to help advertisers take their message further.