7 Advantages of LED Advertising.
Installation, mobile LED screens, and LED wall rental can serve several different purposes for various applications; however, when it comes to advertising, digital billboards can make your brand stand out from the rest. With a bright, vivid display, you can instantly capture passersby’s attention while promoting your desired message or content and increasing sponsorship revenue.
So, if the old-school print isn’t working anymore and you’re looking for a new way to make an impact, take a look at these seven advantages of LED advertising screens.
Bright, Vivid, Attention-Grabbing Displays.
Perhaps the most significant advantage of LED advertising is its attention-grabbing capabilities, perfect for any event from festivals to fairs to college events. Because of the bright, dynamic display, passersby are much more likely to stop and take in your message. Compared to traditional billboards with a few conventional light bulbs, you can see how someone is much more likely to pick out your content when it’s displayed on a bright and vivid LED screen. Mobile LED displays to offer even more flexibility with advertising.
Unique Content Opportunities.
LED advertising screens present unique video content opportunities in that you can display specific content at designated times. Throughout the day, you can shuffle messages; for example, as a restaurant operator, you could show a happy hour-specific advertisement to rush-hour traffic and then advertise the night’s live music lineup once happy hour has ended. You can essentially deliver many different ads at many additional time intervals, transmitting unique information to unique audiences. Rich content opportunities make LED display boards perfect for effective brand marketing.
Operational from Anywhere.
The great thing about digital advertising technology is that it can be operated remotely with just a simple wi-fi connection. You can control any number of billboards with just a few clicks of your mouse. Suppose you have an advertisement resonating with your audience in Atlanta and want to try it out in Miami. In that case, all you need to do is upload your content to the backend of your display software, and it will start running the ad in a new market.
Complete Control of Your Message
When you sponsor an event using digital billboards, you have complete control of your message. Suppose you own a storefront business, for example. In that case, you can capitalize on walk-through traffic and impulse buyers with flash deals and short-term discounts. LED screens are great at capturing those retail buyers that might otherwise walk right past your store without noticing it.
Low Maintenance & High Durability.
Digital billboards require low maintenance and are highly resistant to damage. Traditional billboards, on the other hand, feature vinyl that’s easily damageable and light fixtures that require constant upkeep. When you compare the two, it’s easy to see why the new-school LED technology is becoming the preferred choice for advertisers across the country.
Higher ROI on Out-of-Home Advertising.
With a static billboard, the business has to put up the money for the production of the vinyl advertisement in addition to the flight (ad space rental) costs. With a digital billboard, there are essentially zero production costs, as it can all be created on a computer and uploaded instantly to the LED software program. All you be paying for are the flights. Digital advertising displays will be a breath of fresh air in your OOH advertising strategy while providing more value for your investment.
Advantages for Billboard Companies.
If you’re a billboard company that’s looking to update its ad space offerings, updating your traditional billboards to digital will put you in a unique market position. With digital billboards, you can sell the same board to 6-10 different buyers simultaneously, rather than one static ad to a single buyer. This increases your revenue and diversifies your client base.
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